Overfishing is a monumental, global issue. Our work focuses on empowering consumers and businesses to make responsible choices that ensure resources are harvested sustainably.
Three billion people rely on seafood as an important source of protein. But 30% of the world's fish stocks are already overfished. The Ocean Wise Seafood label empowers us all to sustainable decisions — to ensure our own survival and that of marine habitats.
Small Scale Fisheries
Fishing is more than a way to catch food, it is a livelihood, a source of cultural identity and connection to the land. We're working with fishing communities to develop novel ways to assess the sustainability performance of small-scale fisheries, emphasizing the inclusion of traditional and community knowledge with Western science-based approaches.
Whales are the environmental guardians of our ocean. Their health and wellbeing are the most useful indicators of the health of the entire ocean ecosystem.
Preserving the cold water habitats of wild salmon is critical. Ocean Wise is exploring both the systematic and climate-focused efforts needed to protect this iconic Pacific Northwest species.