Your Ocean Wise Seafood Partner Toolkit
3 Billion
People Rely on Seafood for Protein
1 in 3
Global Fisheries are Overfished (FOA 2022)
Half the Air
We Breathe Comes from the Ocean
70% of Earth
Is Covered by Ocean
Together We’re Transforming the Future of Seafood!
We don’t just want seafood, we need it! Three billion people globally rely on seafood as an essential source of protein, and the global demand for seafood continues to rise by 2% every single year since the 60s. And the ocean provides far more than food: it supports jobs, stabilizes our climate, and produces half the oxygen we breathe. It is truly one of our greatest resources.
But our ocean is at risk and keeping it healthy for future generations requires collective action.
As an Ocean Wise Seafood Partner, You’re Already Part of the Solution!
Your partnership is more than a menu or product decision. It is a direct investment in ocean health and a powerful example of leadership in your industry.
Overfishing remains one of the biggest threats currently facing our ocean, with one third of global fisheries being fished beyond capacity every year. Every sustainable seafood option you offer sends a clear message: the health of our ocean matters and you’re dedicated to protecting it.
By making sustainable seafood easy to identify through the Ocean Wise Recommended eco-label, you remove barriers for your customers and empower them to join you in making ocean-friendly choices.
As an Ocean Wise Seafood Partner, Your Leadership:
More than 3 billion people rely on seafood as a vital source of protein. Sustainable harvesting means more fish in the water, more stable livelihoods, and more food for communities worldwide.
Sustainable fishing and aquaculture protect habitats, reduce bycatch, and help rebuild vulnerable species. Your commitment strengthens the resilience of ecosystems that support over 80% of life on Earth.
By choosing ocean-friendly products, you increase demand for responsible practices across supply chains. Every menu item and product label signals to suppliers, customers, and competitors that sustainability is a priority.
When customers see the Ocean Wise Recommended eco-label, they know they’re making a choice that protects the planet. Your leadership makes it easier for people to do the right thing.
Assets to Amplify Your Impact
To help you celebrate your partnership, we’ve created downloadable visuals and ready-to-use social copy for you to share. Don’t forget to tag us at @OceanWise on all major social platforms!
Earth Day
This Earth Day, we’re proud to celebrate our partnership with @oceanwise and the impact we’re making together for the future of our ocean.
Over 70% of Earth is covered by ocean, and it supports more than 80% of all species on our planet. From the air we breathe to the food we eat, the ocean sustains us in more ways than we often realize. It shapes our climate, feeds communities, and connects people across cultures and coastlines.
By offering Ocean Wise Recommended sustainable seafood, we’re supporting healthier ecosystems and helping protect this essential resource. Because making sustainable choices today helps ensure a thriving home for the generations who will inherit this planet tomorrow.
