Your Ocean Wise Seafood Partner Toolkit
3 Billion
People Rely on Seafood for Protein
1 in 3
Global Fisheries are Overfished (FOA 2022)
Half the Air
We Breathe Comes from the Ocean
70% of Earth
Is Covered by Ocean
Together We’re Transforming the Future of Seafood!
We don’t just want seafood, we need it! Three billion people globally rely on seafood as an essential source of protein, and the global demand for seafood continues to rise by 2% every single year since the 60s. And the ocean provides far more than food: it supports jobs, stabilizes our climate, and produces half the oxygen we breathe. It is truly one of our greatest resources.
But our ocean is at risk and keeping it healthy for future generations requires collective action.
As an Ocean Wise Seafood Partner, You’re Already Part of the Solution!
Your partnership is more than a menu or product decision. It is a direct investment in ocean health and a powerful example of leadership in your industry.
Overfishing remains one of the biggest threats currently facing our ocean, with one third of global fisheries being fished beyond capacity every year. Every sustainable seafood option you offer sends a clear message: the health of our ocean matters and you’re dedicated to protecting it.
By making sustainable seafood easy to identify through the Ocean Wise Recommended eco-label, you remove barriers for your customers and empower them to join you in making ocean-friendly choices.
As an Ocean Wise Seafood Partner, Your Leadership:
More than 3 billion people rely on seafood as a vital source of protein. Sustainable harvesting means more fish in the water, more stable livelihoods, and more food for communities worldwide.
Sustainable fishing and aquaculture protect habitats, reduce bycatch, and help rebuild vulnerable species. Your commitment strengthens the resilience of ecosystems that support over 80% of life on Earth.
By choosing ocean-friendly products, you increase demand for responsible practices across supply chains. Every menu item and product label signals to suppliers, customers, and competitors that sustainability is a priority.
When customers see the Ocean Wise Recommended eco-label, they know they’re making a choice that protects the planet. Your leadership makes it easier for people to do the right thing.
Assets to Amplify Your Impact
To help you celebrate your partnership, we’ve created downloadable visuals and ready-to-use social copy for you to share. Don’t forget to tag us at @OceanWise on all major social platforms!
National Seafood Month
Seafood is an important part of our diets and a delicious ingredient! But healthy seafood systems rely on a healthy ocean. That’s why we work with @oceanwise to expand our sustainable seafood offerings.
With one-third of the world’s fisheries classified as overfished and 3 billion people globally relying on seafood as an important source of protein, the choices we make about the seafood we eat matter. We’re proud to make supporting sustainable fisheries easier for our customers!
With help from Ocean Wise, we’re doing the work to identify more sustainable seafood and make it easy for our customers to find. When you see the Ocean Wise Recommended logo next to one of our products, you can feel confident you’re choosing a more sustainable option.
Every Ocean Wise Recommended seafood option we offer:
• Comes from a healthy stock
• Comes from a well-managed fishery
• Comes from a fishery with minimal ecosystem impact
Because choosing sustainable seafood today means a healthy ocean tomorrow!
World Ocean Day
As an @oceanwise Seafood Partner, we’re proud to share the role we play in helping keep our ocean healthy this World Ocean Day.
The ocean is one of our most essential resources, providing protein to 3 billion people and half the air we breathe. It also connects us in the ways we live, work, and gather around the water. All of this relies on a healthy thriving ocean.
By offering Ocean Wise Recommended seafood, we’re helping support fisheries and aquaculture operations that are working to reduce their impact on the ocean. Because protecting the health of our one shared ocean helps ensure it can continue to support people and planet for generations to come.
Earth Day
This Earth Day, we’re proud to celebrate our partnership with @oceanwise and the impact we’re making together for the future of our ocean.
Over 70% of Earth is covered by ocean, and it supports more than 80% of all species on our planet. From the air we breathe to the food we eat, the ocean sustains us in more ways than we often realize. It shapes our climate, feeds communities, and connects people across cultures and coastlines.
By offering Ocean Wise Recommended sustainable seafood, we’re supporting healthier ecosystems and helping protect this essential resource. Because making sustainable choices today helps ensure a thriving home for the generations who will inherit this planet tomorrow.
