Become an Ocean Wise Seafood Partner
Empower Your Customers to Choose Seafood that Supports a Healthy Ocean
Overfishing is one of the biggest threats to our ocean.
Choosing sustainable seafood is one of the simplest ways to fight overfishing, protect ocean health, and support positive change on the water.
Ocean Wise works with businesses across the seafood supply chain to identify products that meet our science-based sustainability criteria. When at least one product qualifies as Ocean Wise Recommended, your business becomes eligible to join the Ocean Wise Seafood Partner program.
With a low financial barrier to entry, becoming a partner is an accessible way to demonstrate your commitment to sustainability
Why Sell Sustainable Seafood?
That means fish populations are being harvested faster than they can recover — leaving fewer fish in the sea and putting entire ecosystems at risk.
Seafood is becoming an increasingly popular and important protein source, but growing demand increases pressure on our ocean. Offering sustainable options supports healthier marine ecosystems.
Your customers want sustainable choices. Show them your values align with theirs by making it easy to spot responsible options through the Ocean Wise Recommended symbol.
Benefits You Receive As An Ocean Wise Seafood Partner
Join a nationally recognized seafood sustainability program and be featured on the Ocean Wise Seafood partner map, showcasing your commitment to responsible sourcing.
Display our widely recognized Recommended symbol on packaging, menus, and signage to clearly show customers which products meet our high standard of sustainability.
Receive an item-level assessment of your seafood portfolio, giving you a clear breakdown of which products are Recommended and where there may be opportunities for improvement.
Easily visualize your list of Recommended items and track any changes in status over time with our user-friendly digital portal.
Our team will work with you to meet your sustainability goals with ongoing support to increase your share of Recommended options and staff training resources
Connect with a like-minded community through partner-only events and workshops, and explore opportunities to collaborate with Ocean Wise initiatives in areas like plastics reduction and climate action.
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An Ocean Wise Success Story
Over the years, Ocean Wise has made incredible progress in advancing sustainable seafood by recognizing responsible fisheries, supporting small-scale fishers, and helping consumers make informed choices. One of our standout success stories is the transformation of B.C. spot prawns.
In the search for a sustainable alternative to farmed Asian tiger prawns, Ocean Wise helped turn spot prawns from a largely exported product into a celebrated local treasure. By working closely with chefs, fishers, and businesses, harvest rates have decreased by 32 percent thanks to improved sustainability and management measures, while the value of the fishery has increased by 72 percent. A meaningful win for both sustainability and local economies.
